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Cover Contest 2020: Twitter Marketing

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Cover in category: 'Non-Fiction' > '

  • Business & Economics
  • Computers

Cover Contest 2020: Twitter Marketing
Microblogging is a social communication channel, affecting brand awareness and brand image, and managing brand perception in the microblogging world. It should be part of an overall proactive marketing strategy, and maintaining a presence on these channels should be part of a corporation's branding campaign.

This book explains about the companies to understand how customers feel about a brand using the Twitter platform, and at the same time, it is a platform whereby they can connect directly with their customers to build and enhance customer relationshhip and marketing. Eeveryday, organizations understand the importance of social media in the 21st century and are using these social media to communicate with their customers. This new way of connecting to current and prospective customers has implications for both traditional and emerging branding and marketing strategies. Such strategies have the potential to change the relationships between organizations, media, and audiences.

Specifically, this book analyzes the approaches to social media - Twitter, utilized by the companies and answers the following question:

How are companies using branding strategies to create a relationship with their target audiences through Twitter?

Book's Features

● Strategic Planning

● Branding

● Marketing

● Implementation

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