Book Promotions: Cover Reveal and Pre-Orders
This post is the forty-seventh in a series about writing a novel. You can check out the list of past topics at the end of this post.
As you are preparing to publish your novel, here are two book promotions that you might want to consider. Both of these are done BEFORE you publish your novel to help build excitement for your book release.
A cover reveal is exactly what the name implies. It is simply letting readers see the cover of your new book BEFORE the book is published. It is a great way to promote interest in the book and remind your readers (or potential readers for you newbies) that something new is coming.
Great covers spark interest in your work. That is why there are so many posts about creating a professional, eye-catching book cover. The cover is the first thing readers see and often where they decide if your book is worth their time to even read the book description.
With a cover reveal, you are hoping to build anticipation. You want to make the reader curious about the story. And hopefully make them eager to buy it when it comes out or is available for pre-order.
There are many websites that will help you set up a cover reveal by scheduling other bloggers to post your new cover, blurb and bio on their sites. Most promos range from about $40-$60.
Of course, you can do the work yourself by contacting bloggers you know or posting on message boards looking for bloggers to host you. Only you can decide if the price of paying someone else to do it – someone with possibly good connections – is worth it.
Remember, readers have to see your book many times before they buy it. A cover reveal gives you an early start of getting in front of potential readers and creating hype. Even if you don’t have a publication date, you can do a reveal.
Amazon, Draft2Digital and Smashwords offer the option of pre-orders.
This means up to three months before your book release, you can already start selling books. Now for established authors, this might be a big advantage. The success for small-scale authors is typically not as good, but this promotion costs you nothing so you might as well give it a try.
Smashwords & Draft2Digital
These companies offers you the pre-order option which means your pre-order will be on their affiliates – Kobo Store, iTunes and Barnes & Noble.
There are several benefits to this. Because you determine the pre-order time period and launch date in advance, you are certain your book will be available on the release date rather than waiting for your book to go up at the respective retailers whenever it filters through their approval process.
This will help you in marketing as you will already have your purchase links available for blogs featuring your new release or to post on your own website.
But one of the biggest benefits is that all pre-orders get credited all at once on your launch date. This can pop your novel into the bestseller list for those respective stores. This of course adds to your exposure to potential readers.
Now, Amazon counts any pre-order sales immediately. This will affect your books ranking during the pre-order period and not have as big of an impact on launch day. For this reason, some authors feel it dilutes their sales during launch week and adversely affects chart position during what some consider a crucial period.
Another plus for doing pre-orders is that reviewers can start leaving reviews (although not as verified purchases) before your book is released.
Now remember that if you are doing a pre-order, your book (or a version of your book) must be ready to upload to the respective sites, but you can always upload a different version before launch day. Amazon does not let readers read a preview of the book so if you continue to edit or make changes, no one will know.
#45 – Pricing your e-book