by Elizabeth S. Craig,
Although I haven’t run a BookBub ad, I have an author profile on BookBub. It’s free and there are excellent reasons for having a presence there, whether or not you ever intend to run an ad.
Perhaps the biggest reason is that BookBub will update your followers when you have a new release. This is what my readers received from BB on the 23rd:
BookBub also can help us connect with new readers by emailing subscribers and suggesting authors to follow.