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Do You Know House Guests Model Client Meetings?


Attract the Right Job or Clientele: Being a house guest is very similar to preparing for client meetings. Only most visitors do not think ahead in this sense. The error is they focus solely on their vacation and themselves. A friend shared her experience that gives valuable lessons to be applied to meetings. My Story via Janelle As I heard Janelle relay her story about visitors, I knew a blog was in the making! Upon being asked which airport is best, Janelle said that one was nearby and only fifteen minutes away. Further explanation conveyed that the other is thirty minutes away with heavy traffic added to the mix. To Janelle’s dismay, her suggestion was ignored. With good humor, the guests ...
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A Guide to Choosing the Best Digital Channel for your Business


Attract the Right Job or Clientele: Note:  Today’s introduction and infographic are provided by Jess Andriani of ConnextDigital Ever since social media came along, almost everyone jumped on the bandwagon to join the digital crowd. You’d be hard-pressed to name any of your friends that don’t have a profile on Facebook, Twitter, or any of the top social platforms. And it’s true – in a way, as businesses today don’t exist if they don’t have a Facebook page.   But while social media is one of the most popular platforms for getting your business out there, it’s not the best for everyone. In fact, statistics reveal that email still beats social media in terms of marketing prowess, which means you ...
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Do You Pay Attention to Gamification Gurus?


Attract the Right Job or Clientele: Today’s Guest Blog is by Toby Beresford: The Gamification Guru Story In October 2011, I was working from my brother-in-law’s room in a farmhouse in West Sussex, England. I had hit a dead end. My wife was pregnant with our first child.  I knew having a family would mean more costs.  Yet my startup business focused on gamification of work was going nowhere. The product was behind schedule, the marketing plan hazy, and the sales strategy unformed. The one marketing activity I was doing was writing a blog. But it was barely cutting through the noise. The content was reasonable yet unremarkable. The target audience was frankly unaware we existed. I wanted to re...
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Delayed Problem-Solving Affects Your Bottom-line


Attract the Right Job or Clientele:   Most people recognize that delayed problem-solving affects the bottom-line.  However, few will take swift action to resolve problems. Today’s story illustrate what can go wrong. My Story The standout story is that of a maintenance company.  They claim they don’t have enough time to fix building issues in one community. The property management company that hires the firm was content to let them work at their own pace.  But allowing insufficient insulation around the entry doors is not a good answer during the chilly winter months. The problem-solving effort was to turn up the heat. ‘Penny wise and pound foolish,’ is a proverb that comes to mind. When pres...
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Are You Needlessly Losing Business?


Attract the Right Job or Clientele: All week long indications of business going under would have anyone scratching their head wondering what’s going on? The good news is the people hurt by the nonsense have good business sense. My Story I’m the type who is a loyal client when the service and products I use, prove to be outstanding. It was to my horror that my phone call was ignored, and a follow-up attempt was also left unanswered. The idea of having to hunt for a similar service at fair value was far from appealing. I began to think the business ended. In another matter, an email sent to a new service provider never received a response. I began to question whether it was him or if the email...
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Do You Know Why Clients Suddenly Leave?


Attract the Right Job or Clientele: Maintaining a full pipeline while seeking new clients is an essential effort for salespeople. We can avoid many of the departures by taking the following ideas below into consideration. Long-term clientele will leave for varying reasons, but one stands out from the rest. My Story Yesterday evening I was the client attempting to log into an account. I repeatedly attempted the feat but was caught in a loop. Customer ‘care’ was contacted. The first representative had me try the same multiple times. The Tech Rep did a repeat, and management finally took over the helpline. Hope was in the air. An hour and a quarter later, (determined) I was asked for my birthda...
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Are You Paying Attention to Similarities Between Sales and Thought Leaders?


Attract the Right Job or Clientele: As I began to browse through new business books, I realized there are similarities in thinking among leaders of varying types. Those who excel in sales advise to remain focused on high-end goals, and thought leaders suggest we maintain our fondest vision. My Story Keeping an eye on people in our industry and on what thought leaders are saying will help sharpen our focus. As I was looking at the books, I mentally made comparisons of where the similarities and differences are for additional thought. What we advise in common is the need to persevere no matter how difficult the situation. Tweets frequently convey that continued failure leads to success. My wri...
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What Are You Communicating Through the Grapevine?


  Attract the Right Job or Clientele: Marvyn Gaye’s song, “I heard it through the grapevine” comes to mind as I recall hearing about ‘Anita.’ The words people use to describe her are not kind. She is the perfect example of how salespeople kill the sale and entrepreneurs do damage to their personal brand. My Story Unanimously the stories about Anita began to unfold. I couldn’t believe someone would behave that way in a community setting. But then I had my chance to experience the same. The common problem among the unsuccessful is they only think about themselves and not of the benefit for all concerned. Anita chose to arrive at a social event the first evening, but all she did was talk non-st...
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Do You Share Reward with Your Network?


Attract the Right Job or Clientele: One of the more difficult transitions a salesperson can make as they enter the world of entrepreneurship is to share. The sharing refers to introductions, opportunities, networks, articles, and just about anything else that comes to mind. It is the complete opposite of the highly competitive sales environment. My Story My initial experience included concern over whether the sharing might damage my effort. But the opposite proved to be true and is history. With that said, some people are still stuck in the old mode of thinking. They belong to groups but are reluctant to share the good work of others. When we embrace collaborative efforts the visibility of e...
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How Adept Do You Believe You Are?


Attract the Right Job or Clientele: Being adept at handling all types of issues is a necessity. Curveballs arrive rapidly and how we address them makes all the difference. There is a need to shrug off the bad and move on. To begin, breathe deeply and smile. My Story The reason for smiling when something unexpected occurs is knowing that once past it, a better situation lies ahead. We become smarter due to the experience. It took a long time to figure this out. Similarly, when I ask a question of someone, I volunteer that either ‘no’ or ‘yes’ is acceptable. And if criticism is part of the equation, I can handle it. Humor helps soften the response, and it may also influence a positive reply. O...
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Do You Check Metrics?


Attract the Right Job or Clientele: Given our hectic schedules, we sometimes push checking for metrics aside. But not knowing what isn’t working can harm the outcome. Rather than let checkups on processes and statistics slide, it’s best to schedule a routine checkup. My Story One might say I’m fanatical about checking statistics each day. I’m competitive only with myself as I want to see continued improvement. Of course, this isn’t always the case, but overall, from year to year, numbers do continue to rise. For example, I follow Riseborders on Twitter for social standing. And other sites are scrutinized for the popularity of topics so that I know about which to continue writing. Those in th...
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Reposition Your Thinking to Welcome New Possibilities


Attract the Right Job or Clientele: The time is now to recognize that the same old no longer works and to reposition our thinking. Positive thought is gradually becoming popular due to the writings of the Law of Attraction. But most people are still holding onto the old not wanting to make an effort to change. My Story It is far easier to see the negative in everything and remain grumpy. However, by testing positive thought, a flow of new ideas may surprise us. And then a continuum of testing and implementing takes hold. Next comes the starting point for launching whatever it is we desire. What I just described is the process of transition. The further one moves forward, the farther back oth...
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Are You Chasing Money in the Wrong Places?


Attract the Right Job or Clientele: Everyone has a different definition of the right place to go after the money. But once again advice from sales and marketing pundits come into play. However you view making money, maintaining your good reputation and brand, based on trust and credibility, are at stake. My Story Remaining in business requires we do earn money. The question is, to what extent do we go after our desired gain, and when should we halt the effort? The problem is over-stepping boundaries when it comes to making a buck. We are in need of having qualifiers in place for what we find or do not find acceptable. Working for the greater good, or on behalf of our clientele, usually takes...
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Do You Honestly Relay the Facts?


  Attract the Right Job or Clientele: For every encounter, credibility and trust are at stake when you deliver the facts. Successful business begins to build by getting to know the people in the room. An exchange of stories starts the process. About half-way through the conversation, the time to convey our experiences comes alive. How we present the facts becomes the point of no return, if the delivery is not accurate. Honesty is the soul of sales and all else you do. My Story Voluntarily making appropriate introductions along with re-tweeting job postings are a part of my community service. My goal is to help others succeed. A friend recently asked if I know of anyone who can help her get s...
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Relationships Improve with Sales and Marketing Wisdom


  Attract the Right Job or Clientele: Social and business gatherings bring out the best and the worst in all of us and can affect relationships. When we are among long-time friends, we expect a great deal of fun ahead but sometimes we are stopped in our tracks. Traditional sales and marketing advice provide excellent life lessons, and are to be applied to relationships of all kinds. My Story We quickly learn in the sales environment that assuming kills the sale. It takes an in-depth conversation to get to the final, ‘Yes, we want your service.’ The best route is to ask for input, insights, and personal opinion as you move through the sales cycle. As you work in this manner, relationships beg...
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Planning To Quit Your Job and Start a Business In 2018?


  Attract the Right Job or Clientele: NOTE:    Today’s guest post is provided by Abdo Riani, a Serial Entrepreneur. Abdo is the founder and CEO of AspireIT , a startup development studio for non technical founders. He also creates programs for self funded entrepreneurs to help them turn their ideas into viable and profitable ventures. Abdo is also  the founder of StartupCircle.co where he provides entrepreneurs with resources to help them execute on their ideas. You can join his network and contact him directly here ___________ Before You Quit, Here Is What You Need To Do Although starting a business can take a lot of preparation, the initial planning phase is just a small part of the busine...
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How Do You Handle Offers To Be Refused?


Attract the Right Job or Clientele: Year-end brings out offers that appear to be out of desperation and should be refused. As an advocate of diplomacy, it’s wise to ask questions rather than say something offensive. It’s best to verify nothing is misinterpreted. As I read one offer, I said out loud, What?! My Story The messaging systems on each platform are time efficient. We can gain quick background information on each person and respond appropriately. In-between connecting, I take time to research the person’s work before a conversation takes place. A recent message was sent with an offer for me to participate in a company program. I always give every proposed idea an opportunity. So I fo...
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Do You Heed this Marketing Advice?


  Attract the Right Job or Clientele: The better marketing advice is to always be consistent.  Consistency applies to everything we do. Included is that our principles and values are to be heard and seen in action. Sales enablement is the topic of the day. However, sales are enabled only when trust and credibility are earned every day.  Being believable is to be included between peers, management, and clientele. We come full circle in earning the trust by heading the advice of being consistent. My Story Through the years, all types of career advice was received. Enjoying what I do is always at the top of my list. Enjoyment went against the grain when it came to selecting a profession. I igno...
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How Can You Boost Productivity?


  Attract the Right Job or Clientele: Successful salespeople are highly motivated, goal-oriented, and proud of their productivity. But back at corporate, things stalemate due to unimportant tasks required of them. My Story The theme these days is sales enablement.  But in the days of my career, the opposite was true. I used to wonder if the executives were actually behind us making sales.  It seemed as if their preference was for us to be accountants instead. Before I get too deep into my story, I highly recommend you read through the findings New Voice Media compiled in their report, “How Organizations Could Transform Sales Performance with Better Technology Investments.” One conclusion sta...
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Should I Give A Christmas Gift to My Customer?


  Attract the Right Job or Clientele: Note: Today’s blog is provided by our friends at PointFast . _____ With the holiday season around the corner, everyone is thinking about their Christmas shopping list: Legos for my son, cuff links for my brother, scarf for the mother-in-law. All this list-making and gift-shopping has led me to think: should I give my customers a Christmas gift? If so, what kind of gift? And, how should I give it? To Give or Not To Give? Shakespeare’s Hamlet made the inquiry of the millennium by asking if we want to be. Clearly, our question to give should be much more straight-forward. Let’s look at the pros and cons. Pros for giving a gift to a customer: Shows you care ...
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