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Author Blogs

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Are You Deliberately Different: Part 2


Attract the Right Job or Clientele:Building a standout brand that attracts our audience requires being deliberately different. Most entrepreneurs defy the conventional approach to business and life. And a small percentage of salespeople, the top producers, seek to differentiate themselves from everyone else. Passion for making a difference and putting sales on a higher plane are the big differentiators among those building brand recognition. Although obstacles arrive quickly, it is our attitude and motivation that make or break our progress. My Story About Being Deliberately DifferentThere are drawbacks to being deliberately different. The majority of people do not understand a different way...
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Do You Intrigue Audiences?


  Attract the Right Job or Clientele:It takes talent to create tag lines that intrigue our audience enough for them to remember us. Good humor helps attract further interest in what we have to offer. Whether you pay for help to get the word out or do it yourself, there is a need to arouse curiosity. My Story to Intrigue AudiencesOver the years, both greeting cards that feature funny pictures and smart advertising campaigns caught my attention. Recognizing what captivates me, I copied the idea to the best of my ability. In the sales arena, I was having so much fun that it didn’t seem to be much of an effort to get good results. Even better, I was able to attract clients who similarly view hum...
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Do You Dream About Building Business?


Note: Today’s Guest Blog is provided by Kelcey Thompson, Applied Management Group___Kelcey’s Story About Building Business One Step At A TimeI started this business because I am good at what I do and I believe I can make a great life doing it. As a business owner I try to research before I make decisions, gather the information and be educated about the subject before I move. The problem becomes who do I believe? The current trend is to put out content so everyone is blogging, tweeting, webinars, and live events. Everybody is offering their point of view. All I see is new faces telling me how to run my business smarter, faster, easier, and with happier employees, if you’ll do it their way. T...
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Are You Needlessly Losing Business?


 Attract the Right Job or Clientele:Three experiences during one weekend had me realize why some retail shops are needlessly losing business. Concern about customer care appears to have gone by the wayside. And the lessons apply well to both corporate sales and job interviews. Caring is the first step to doing right by clients. My Three Stories About Customer Care#1: I was in disbelief when asked to prove that I’m old enough to purchase wine. Trying to be respectful, I asked, “Don’t I look like I’m over the age of 21?” My annoyance was in the sudden need to show an ID. Picture yourself in line behind several seniors ahead of you. You have to patiently wait as they fumble looking for their wa...
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Do You Make Progress Every Day?


 Attract the Right Job or Clientele:Most people don’t realize that progress is an art form. Every day dedication to follow-up and making adjustments are necessities. But the touch of one’s unique personality makes all the difference. For many, the regimen of daily pursuit is demanding. Others are relentless in persevering plus keeping their current goals and distant vision at hand. Our mindset and attitude forecast how well we will do. My Story Fond memories came to mind when I was asked to join a bowling league. During the first game, I was visibly annoyed. A very long while has passed between having bowled well and today. I incorrectly assumed doing well would quickly return. Seeing my exp...
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Do You Seize Opportunity?


 Randy Peyser, Author One StopNote: Today’s Guest Post is provided by Randy Peyser About Innovative Book Marketing through Luxury Hotels ___Innovative Book Marketing Provides More Reason to Seize OpportunityAuthors who are consultants, speakers, and trainers have the opportunity to position themselves in front of key influencers, VIPs, and corporate decision-makers through a unique book marketing program called, the Bedside Reading Program. Authors of select titles can have their books placed for a month by the bedside in 5-star luxury hotels where these high net worth individuals stay.Bedside Reading was founded by Jane Ubell-Meyer, a former producer for Good Morning America, Entertainment ...
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Do You Build Client Loyalty?


Attract the Right Job or Clientele:It’s easy to talk about building client loyalty and discredit others for not doing so. But we need to examine how we operate ourselves. The planning and strategic execution are to be precise before the desired results become visible. At the core of loyalty are delivering value beyond expectation and excellence in customer care. My Story In the corporate sales environment, representatives are usually given some guidance for achieving their quotas. It’s up to each person to decide which suggestion fits within her-her boundaries. Listening to client concerns and delivering value beyond expectations yield a robust pipeline. On the other side of the spectrum, en...
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Do You Buy Shoes?


 Attract the Right Job or Clientele:Shoes are a necessity for work. Not only do we buy shoes, but so do our clients. A little thought, friendliness, and empathy work well for building the sale. To sell well step into the shoes of your client. My Story About Buying Shoes I have fond memories of working my way up through the corporate maze of an international company. After numerous tries, I was finally able to meet with the buyer. Persevering past the gatekeepers proved to be well worthwhile. ‘Roberta’ and I found much in common as we became familiar with one another. Laughter was always included in our conversations. My company was having an in-house special event to showcase their business ...
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Do You Make A Lasting Impression?


 Attract the Right Job or Clientele:NOTE:  Today’s Brand Recall 101 infographic is provided by Max Baumber, Business Manager CM BrandMaking a lasting impression is essential for sales and successful job interviews. Max has been helping marketing and agency professionals to achieve their marketing goals by using creative merchandise and promotional products. Laid back but keen and able to deliver quality branding solutions and advice to clients no matter how big or small their project.  Business Agility and Personal Development Are Requirements for SuccessWe have partnered with the following companies to assist with your business growth and meeting your goals.  Full Disclosure:  Fees may be a...
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Do You Experience Limiting Belief?


 Attract the Right Job or Clientele:Motivated people typically come from humble beginnings and limiting belief. They share their experiences in the form of story-telling posts. The openness draws in their audience having the desire to learn more. Find people who are with you or step around to advance. My Story About Limiting Belief Two recent conversations were about childhood and the motivation to get past the hardships. In my case, the first limiting belief was that women were not to pursue their fondest desires because they would ultimately fail. Yesterday, I was asked about athletic ability in my family. Hidden away, I released stories about my ability to:Make basketsStrategically hit pi...
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Do You Feel Blue After Vacation?


 Attract the Right Job or Clientele:Summer vacation is quickly approaching. I used to find it difficult to restart the job after having a fun time away. I was in a funk until an idea came to me that improved my getting back into the business mindset. Sales done well turns into order-taking My Story About Vacation and Summertime Blues When we pick a place to spend a vacation, it’s to enjoy the activities we like most. Our minds relax as the fun increases. Business stress fades, as does thought of the job.  But on the way home, reality rears its ugly head. On the first couple of sales jobs, I was almost depressed as I headed back to work. By the third job, I realized that it was the politics i...
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Do You Use Video Marketing?


 Attract the Right Job or Clientele Using Video MarketingNote: Today’s infographic and insights about video marketing are provided by Kathik Reddy.Karthik Reddy, Community Manager16best.netKarthik is the author of India’s Number 1 travel blog. With an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others. A passionate traveler and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.Brands Using Video Marketing – 2018 Infographic – 16best.netVideo marketing is the most successful marketing techniq...
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Do You Listen to Music to Gain Ideas?


 Attract the Right Job or Clientele:I was listening to music sung by Elvis when the idea of trust came to mind. The lyrics of the one song, included a heartfelt, “Believe Me.” It progressed to ‘Believe Me; I will never let you down.’ My Story about ‘Believe Me’ The words coincide with those of a politician who uses that phrase all of the time. Unfortunately, he is one of the last men standing who will ever build trust for the majority. As for Elvis, the lyrics do not match his history. Actions either discredit or verify words. What does this have to do with business and sales?Business is doomed to fail without building credibility and trust. Our words, actions, and deeds are to be in alignme...
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Do You Stay Current With The Domination of Mobile Ads?

The Domination of Mobile Ads: Statistics and Trends
Attract the Right Job or Clientele:Note:  Today’s Guest Post is provided by Jess Andriani, ContextDigital___Would it come as a surprise to you that 61% of social media activities are accessed via a mobile device? Probably not. You may even be reading this article on your phone right at this very moment.The reality is that 77% of the United States’ population owns smartphones, and within that percentage are billions of active users on Facebook, and millions more on Instagram and Twitter.Mobile Ads Prove to Be Cost Effective As marketers and advertisers, ignoring those facts may mean losing potential revenue as smartphone owners use their mobile phones not just for calls and messages- they als...
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  509 Hits

Do You Purposefully Under-Sell Yourself?


 Attract the Right Job or Clientele:My Story;  How and Why I Under-Sell A surprise offer boosts motivation and makes the previous struggles seem well-worthwhile!Everyone stopped in the moment upon seeing an ex-football player arrive at the party. The man has personality plus! As we enjoyed a community dinner, ‘John’ took center stage to entertain us all. Toward the end of the meal, I asked if he ever considered becoming a comedian. The question had John laughing as he answered, ‘no.’ After dinner, John and I enjoyed a private conversation. Upon hearing that John authors children’s’ books, the conversation advanced to business and sales. Intrigued by a couple of my stories, he asked that I fo...
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Do You Want to Know How a Movie Changed the History of CRM?


 Attract the Right Job or Clientele:Taice Perrotti is Spiro’s Marketing DirectorNOTE:  Today’s guest blog story about a movie provoking an idea for CRM is provided by Taice Perrotti.  She is on a mission to promote the benefits of Spiro’s AI-Powered CRM and show salespeople how it can radically improve the way they work.___The story of Spiro began with a movie, but we’ll get to that in a minute… In 2013, one of Spiro’s co-founders, Adam Honig, sold his company that he had spent 15 years building to a very large firm. And he found himself in a job that wasn’t completely satisfying. This dissatisfaction stemmed from the product he was working with – Customer Relationship Management (CRM). The ...
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Do You Quickly Move Forward with Change?


 Attract the Right Job or Clientele:Whether you are gainfully employed or striving to make it big in business, the only sure tactic is to embrace change.  There are no shortcuts to success. In spite of attempting to do our best, some days are downright frustrating. The real test is in our attitude and level of commitment. My Story About Moving Forward with ChangeEarly in my career, I found it annoying to have to take time out of the day to read up on new technology and trends. I wanted sales to be the focus of my day. Accordingly, I switched to evenings for educating myself. Once the habit was developed, nothing and no one was going to stop me. Given my determination to succeed, it always pu...
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7 Things About A PRM Portal Your Management Team Will Want to Know


Attract the Right Job or Clientele:Note:  Today’s Guest Blog About A PRM Portal is provided by MagentrixWe all strive to do well in our careers. Two given goals are completing the most sales within the month and providing excellent customer service. Ultimately, every business has the same goal in mind, to grow revenues and provide the best service possible. As an individual contributor, you work towards the set goals of your business while working towards your own individual goals and career aspirations. Every move you make within your role is a stepping stone to the next phase of the business and your career. To get the most out of it, you’ll want your good work to be known by the people wh...
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Do You Use Communication Strategy?


 Attract the Right Job or Clientele:Behind every type of communication, there is a need to give thought to the communication strategy. In sales terms, know in detail your goal for posting or speaking. More importantly, come to understand why your audience will care. My Story Throughout the years, I have unfortunately heard people pontificate or speak non-stop in social settings. Their ego takes over instead of having an appropriate conversation. Time did not exist for anyone else to express a thought. Likewise, many managers suffered from the same. As I was accompanied on sales calls, no one else was allowed to speak. My clients were thoroughly annoyed. Seeing them upset made me angrier than...
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If You Knew What You Could Do With Just An “IDEA”


 Abdo Riani, Founder of StartupCircle.co and AspireIT.Note:  Abdo Riani is our guest blog contributor sharing what we can do with an “IDEA.” He builds products, programs and writes step by step guides to provide bootstrapped entrepreneurs with the needed resources to take an idea to first paying customer/user and beyond.______The only responsibility of entrepreneurs, especially at the beginning of a business venture, is to guess right. An idea is nothing more than an educated guess. The problem is that assumptions, especially if they’re wrong, are often very costly. Imagine spending months and thousands of dollars building a product only to find no one uses it or cares. Imagine where else th...
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