It’s a wild and crazy world being an author in the twenty-first century. Literally thousands of books are uploaded to Amazon and other sales venues weekly. Many authors are no longer waiting two to three years to produce the next book in their series. They’re hard at work on the next book almost as soon as they have successfully launched their most recent tome. Authors who don’t write series are also getting their next book out just as quickly. This is truly a publish or perish world we’re living in.
As a new author, it’s very easy to feel intimidated by all of these people encouraging people to buy their books. You’re the new kid on the block with no clue how to fit in with everyone else. You’re a bit wary of approaching all these fabulous authors who fearlessly dive into social media on a daily basis, talk about their appearances, and share tidbits from their upcoming releases.
Even if you are with a publisher, you may feel overwhelmed by how easily their authors are attacking social media and making it work for them. You wonder where they come up with ideas for promotional tools and how they make them look so good, but you are too scared to ask for assistance and look like a newbie.
Fear not. Embrace the masters of social media. Approach them and ask for their assistance in making your book a success. There is no need to hire a media maven for hundreds of dollars a month to do this for you. That often becomes a waste of money when you can do it yourself. All you need to do is approach an author you admire and ask them how they create their social media promotion. You might be surprised at their response.
Those authors who have been in this game of promotion for a while know most of the ropes. We are always on the hunt for a new site to promote our work. Let it not be said we leave any rock unturned as we seek out new ways to get the word out about our books. Yes, it is daunting and a bit frightening to dive into these waters, but once you’re in them, you will soon find it’s as easy as swimming—in shark infested waters.
Yes, I did say shark infested waters. You need to put on your tough skin and prepare for criticism about your promotional tools. You will face snarky comments and unreasonable rants from those who have failed or are looking to eliminate the competition. Ignore those people. They will only create doubt where there should be none.
Instead of concentrating on the difficulties of social media promotion, focus on the benefits. You have a book that reads well. People have told you it’s great. So, don’t let anyone tell you otherwise. Ignore the reviews publicly that rip at your insecurities; don’t respond to them. Wave flags of victory for every good review and thank the reviewer in public. Learn when it’s time to switch the pace of your promotion and go for a different look.
One thing you should never do when it comes to blowing the horn that is your book is give up.
About K.C. Sprayberry
Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.
She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story.