Investing in an eye-catching book cover
This post is the fortieth in a series about writing a novel. You can check out the list of past topics at the end of this post.
Last week, I discussed two components of your book cover – the title and your author name (and whether a pen name would be beneficial.) Today, I want to cover the designing of your book cover.
The cover of your book is probably one of the most important decisions you will make. It doesn’t matter if you have a great story if no one is willing to pick up the book or in the case of e-books, click on the image. The cover is the first thing your readers see and is where they decide if your book is worth their time to even read the book description.
Things you want in a cover:Simple, easy to understand Having an impact or something that grabs the reader’s attention If it is for an e-book, make sure it looks good at thumbnail size.
Things to avoid:Too many things on the cover/clutter Bad layout where title and author names are in bad location or size. (If you are famous, your name could be bigger than the title but typically you want the title to stand out more than your name.)
Now you may already have an idea about what you want on your cover, but if not, you may want to visit a book store or browse Amazon to see what style of cover grabs your attention.
If you have the resources and the know-how, there is nothing wrong with creating your own cover if it looks professional and is eye-catching. But most authors are better off if they let an expect design their cover. There are a variety of different designers out there offering a wide variety of cover designs.
To find a list of cover designers, check out this list on Smashwords. From there, you can look at each designer’s portfolio and pricing. (Some of the more popular ones have really long wait lists for covers!) The process will go easier if you have an idea of what you want on your cover, but if you have no clue, most designers will be able to show you a few options based on your story synopsis or sample chapters.
Unless you are going to pay someone to draw your cover, most designers are going to be working with graphics and stock photos. If you want an idea of what is out there, check out stock photo sites such as istockphoto, dreamstime and bigstockphoto.
There are even designers that have pre-made covers that they just drop in your title and name. I am not saying these are bad if you just happen to find something that fits your book perfectly but in general, I would rather have something designed specifically for my book.
Take some time to look at covers of popular books and find out what you like. Think about what you think will entice a reader to pick up or click on your book. And then take the time to create a profession design or have someone do it for you. The time and effort that you devote to designing your cover will definitely pay off in the end.