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KDP Keywords Revisited

Nicholas C. Rossis

Readers of my blog will no doubt be aware of the importance of the categories and keywords your book uses. From using Amazon categories to increase your rankings to the perils of using keywords like Free, Bestseller, and Kindle, they can be used to optimize your book page. But, as I often say, book marketing is like building on quicksand: everything changes every other month.

No, it’s not that keywords are suddenly any less important — in fact, quite the contrary. It’s just that the way Amazon uses them to identify which books to display when a reader searches for a book to read seems to have changed lately.

Amazon Keywords, The Old Way…

As David Kudler of The Book Designer explains, it used to be that you could use natural-sounding phrases of two to five words for your keywords, especially those which returned between two hundred and a…

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