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51 The Book Designer by Joel Friedlander  /
I read this in today’s New York Times Magazine:

“I always think about people that write books. What a horrible feeling it must be to have poured your soul into a book over a number of years and somebody comes up to you and goes, ‘I loved your book,’ and they walk away, and you have no idea what worked and what didn’t. That to me is hell. That’s my definition of hell.”—Jerry Seinfeld, New York Times Magazine, August 19, 2018

I talk to authors every day, trying to help them get over the obstacles they run into when they start publishing.

By far the most common problem I discover is one the authors themselves don’t know they have.

No matter how much work they’ve put into their book, they haven’t realized that when they publish it, no one will know.

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