#MotownWriters Article: Author Platform Do’s and Don’ts
It’s hard to be a human on the internet these days, let alone a professional. Our author platform engages readers on a personal level to support our business: selling books. We’re supposed to be personable without oversharing, interesting without being too judge-y or controversial. We need to respect people’s inboxes, yet communicate with them often enough that they won’t forget about us.