Good morning and welcome to Monday Blogs. Today, we’re going to be discussing a condition that could end your career as an author before it ever begins. This is more than being a problem. It’s more like an author who no matter how many times they’re told they need to maintain a social media presence they refuse to believe that rule applies to them.
I can still remember my first contract for my novel, Softly Say Goodbye. I did carefully read the contract, even discussed some points with my husband. The part he was most concerned about was my lack of a social media presence as an author. I’d only been on Facebook and Twitter for a little over a year at that time. My posts had nothing to do with my books. We were both concerned that I wouldn’t have enough interest in my book.
Fortunately, thanks to a fabulous cover artist who understood my dream cover, I was soon able to begin talking up this novel about teen drinking. Interest began and I reveled in that interest. No, I didn’t sit on my laurels, but rather I began the process of building my fan base. My first thought during this time was that no one had ever told me how hard it was. Sure, people will talk to you about your cover art. They’ll speak about incidents in their lives that match what your book is about. But commit to purchasing the book or becoming part of your fan page just wasn’t happening. Now, I’ve always been one who doesn’t let a perceived failure slow me down. More than five years later, I’m still building my social media presence and have expanded to many other sites that give me the opportunity to talk about my book.
That is only one of the steps you, the new author, need to take in order to generate interest in your book. Don’t get too excited when people say they’ll buy your book. Softly Say Goodbye only had 2 sales during release week. That didn’t slow me down. It had become a challenge for me to get more sales. I saw this need as a challenge and have never slowed in my quest to promote my books daily since then.
Many new authors wait until their book is ready to release and ask questions about what to do in order to generate interest. Even though I know they will in all likelihood not have a fantastic release day, I’ll point out what they need to do and that they’ll need to aggressively. Not many have come back to say this didn’t work, but those who have also say they’ll promote on the next book, or the one after that, so they have more than one book to offer their readers.
That’s when I realize this person is passive/aggressively telling me that they aren’t ever going to promote. It’s too hard. They don’t like “begging” people to buy their book. They don’t see any reason to put that amount of effort into selling a book no one is buying, but the next one will be a winner.
All this says to me is this author is stuck in a debilitating case of new authoritis. They are too afraid of failure to make an attempt of treading the waters of social media. Unfortunately, they will never discover the joy of seeing their rankings jumping upward, of knowing you’ve made a sale and all your hard work has come to fruition.
About the K.C. Sprayberry
Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.
She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story.
Find out more about my books at these social media sites: