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Paid Ads on Social Media

Good morning and welcome to Sharing Saturday. We’re looking at paid ads today. ***Notice*** The information I’m using in this article comes for other authors. I have yet to use a paid ad, although I have considered it.

We’ve all seen those ads on Facebook and Twitter, even Instagram. For a few dollars, or even with a discounted price, you can market your books to a larger audience. I’ve been watching these ads and talking to my author friends who have used them. One theme is prevalent throughout our conversations.

No one who used these ads found any significant increase of traffic to their social media sites. One and all, they said they didn’t feel the ad gave them any benefit. The friends I spoke with range from someone who took a one time ad to the smallest possible audience to an individual who allowed her ad to run for six months, investing close to three thousand dollars, and she had no new sales nor did she get any new followers on her site.

Where does this leave me when considering the benefits of expanding my social media reach? I’m actually torn. On the one hand, I know that the social media giants wouldn’t be making the offerings where the price is lowered if they were losing money by not having return author customers. On the other hand, my promotion budget is tight. I need to consider every penny I put into promotion, so I get the “best bang for my buck.”

At this moment, I won’t be taking those paid ads. If they improve in the future, if my large circle of author friends suddenly start crowing about the fabulous sales they’ve gotten through these ads, then I will seriously reconsider my decision.

About K.C. Sprayberry

Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her game when plotting a new story.

She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair characters and coming up with innovative tales from the South and beyond.

Find out more about my books at these social media sites:


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