Properly Review a Book
Book reviews are important to authors, especially if they are posted to Amazon. If you get fifty or more reviews, your book is given more visibility. It will show up in the “if you like this book, check out these books” area. Your book will appear in those many emails sent out by Amazon for people to try based on their reading preferences. In other words, getting reviews, especially good reviews, on Amazon is a ticket to what amounts to free advertising.