Setting up your Amazon Author Page and International Amazon pages
This post is the sixty-second post in a series about writing a novel. You can check out the list of past topics at the end of this post.
Two weeks ago, I wrote about your author bio and author photo. One place you should definitely list this bio is on your Amazon Author page. Don’t miss out on this free option to let your readers know more about you.
I’m always amazed at the number of authors who do not set up this free page. Here readers can find out more about you and can easily see all your books as well as feeds from your blog or posts on Facebook. There is no excuse not to have an Amazon Author page.
Setting up your Amazon Author Page
Go to Amazon’s Author Central and log in.
The Welcome screen invites you to update your author page. This is more than just listing your author bio (which of course should be on the page). You can add photos, blog feeds, videos and even includes your latest Tweets or Facebook posts.
Click to view your list of books to ensure that Amazon is showing all the books you have written. If any books are missing, simply click the “Add more books” button, which will bring up a search screen for you to locate your other books.
Clicking on any book in your book list will bring up details about that book. Here you can edit the product description, add snippets from professional reviews, add notes from the author, inside flap or back cover information as well as your author bio. Whatever is entered in these sections will appear on this book’s Amazon page.
At the top of the page, you will see Sales Info. Here you can look at your Author Rank or your Sales Rank. Author Rank can be viewed in various increments from 2 weeks to 2 years or all available which will how your rank since you began publishing on Amazon. This information can help you evaluate how well any marketing endeavors have fared.
For Sales Rank, the main screen shows the rank of all your books (actually 5 books per page). Clicking on one book will let you see the sales rank over 2 weeks, 1 month, 6 months or all available. It shows both your paid and free book sales. This is updated hourly.
The last tab at the top of the screen is Customer Reviews. Here you can see every review any of your books have received.
International Amazon Author Pages
When you published your book through Amazon’s Kindle Direct Publishing, you probably went ahead and selected the Worldwide rights option which allows customers from around the world to purchase your title on Amazon.com, Amazon.co.uk (United Kingdom), Amazon.de (Germany/Switzerland), Amazon.fr (France/Belgium and Monaco), Amazon.es (Spain), Amazon.it (Italy), Amazon.co.jp (Japan), Amazon.com.br (Brazil), Amazon.com.mx (Mexico), Amazon.com.au (Australia), Amazon.ca (Canada), Amazon.nl (Netherlands), and Amazon.in (India).
Updating your U.S. Amazon Author page will only have this information showing on the United States and the UK sites.
In order to create author profiles for a few of the other Amazon websites, you will need to set up Amazon Author Central profiles on those respective sites. Right now, you can only do this on the US, UK, Germany, France and Japan sites. India brings up your US Author picture but will not allow you to input an author bio or any blog or website links.
Here is a list of the Amazon Author Central sites that you should set up with profiles. (My German one is shown above.)
When you go to the German, France and Japan sites, you will probably either need to have your English version of Author Central open or use a translation page (Google has one, or they are easy to find by a quick Internet search.) I found it easier to have my U.S. page open and since the format is the same, it was easy to answer the questions and get my books and bio listed with very little use of a translator.
You will have to decide if you want to translate your bio into the language of that site or leave it in English. I have seen authors giving reasons for both scenarios. However, since my books are in English, and I am only expecting those who speak English to buy them, I left my bio in English too.
You may be thinking why do I need to set up all these author profiles. People in these countries speak a different language. Does it matter if I have an author profile?
Yes, it matters. English is the most popular second language in the world. Even if English isn’t the primary language of some of these locations, many people still speak it, read it or are trying to learn it. And when these readers find one of your books, they will want to know more about you and what else you have written. Your author profile page is an excellent way to get readers interested in you as an author and to form a connection with your readers.
#45 – Pricing your e-book
#50 – Marketing your E-book