Good morning and welcome to Sharing Saturday. Today, we’re discussing how not to stagnate… not in your writing but in your promotion.
Good authors will look over their promotion on a regular basis. They’ll wonder if it’s getting tired and it’s time to make a change. Their overriding concern is to put up promotion on social media that’s eye catching but not boring. This will take away time from writing your next book, but it’s necessary in order to keep your fans on the edge of their seats, wanting to buy your books, and ready for the new one once it releases.
How are you going over your promotion and making sure it’s not just good but great?
Most people will stare blankly at the screen at this point and wonder what I’m saying. After all, they spent a great deal of time creating the visuals for their promotion. They’re still getting clicks for likes and shares. Why in the world would they consider changing it now?
Now is exactly the time when you should be looking for new visuals to use in a promotion change. It takes time to find the perfect picture that will allow your cover art to stand out and also let you add a few words to attract attention. You can’t use the same excerpts. Nope. Time to change them too. Add in bits from reviews. Not just “this book is fabulous” but look for review excerpts that indicate your story leaps off the page, the reader is enthralled throughout the book. Those will get a lot of attention.
Think of your promotion work as advertising a product – your book. Now watch television commercials that advertise all kinds of products. With everything in our social media dominated world, those commercials change. They’re updated. The advertising companies make them different to follow current trends. This is how you should be advertising your book – with a new look, a different approach. Don’t keep the same visuals because you like them. Seek out new ways to make your book relevant to the current market.
About K.C. Sprayberry
Living a dream she’s had since she first discovered the magic of books. K.C. Sprayberry traveled the U.S. and Europe before finally settling in the mountains of Northwest Georgia. She’s been married to her soulmate for nearly a quarter of a century and they enjoy spoiling their grandchildren along with many other activities.
A multi-genre author, K.C. Sprayberry is always on the hunt for new stories. Inspiration strikes at the weirdest times and drives her to grab notebook and pen to jot down her ideas. Those close to her swear nothing or no one is safe if she’s smiling gently in a corner and watching those in the same room interact. Her observations have often given her ideas for her next story, set not only in the South but wherever the characters demand they settle.
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