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Writing: Creating Book Teasers

So here you are. You've written a book, now it's time to market. The daunting task of creating a book teaser stands before  you, but how do you do it? What should it look like? 

In this day and age, social media is where it's at when it comes to self marketing.  Personally, I'm still learning. 2 books, 2 short stories and one more book on the horizon, I'm still struggling with what works and what doesn't.  I do know one thing, when I'm cruising through twitter...a good teaser always makes me stop and look twice.  

First things first...you need to decide on the mood/genre of your teaser and match it to the part of your story you're trying to sell.  A hook, if you prefer.  Something to grab their attention. In the genre of romance, you see a lot of sex.  Half naked hunks, sexy big busted women in the throws of passion. Of course, there are other ways to go. That is more for the steamier sort of romance, and only one example.  

Once you decide on the mood...now you get to find a picture. Stock photos, personal artwork you've arranged, but nothing from celebs or models.  

Next comes text...there are several ways to go. Quotes, tag lines....but it must be something that makes the reader want to know more. makes them curious, want to find your book and download that sample.  

Original author: Rachael Tamayo
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