Think for a moment about your work in progress. How should your book be marketed? What kind of reader do you want to attract? Who is your book for?
Why, it’s for everyone! you exclaim.
After all, who wouldn’t want to read your fabulous plot, compelling characters, and engaging writing voice? Perhaps a few doltish persons on the fringe, but anyone with good sense and a love of good story would like your book.
Sorry, but nope.
Some people won’t want to read your book. In fact, some people might hate your book. And that’s a worthwhile reality to consider when we writers send our manuscripts into contests, open ourselves to outside critique, and read through reviews. Sometimes you’ll get feedback that you can simply shrug off with, “My book wasn’t for them.”
It isn’t personal (even though the comment might sting), but rather a mismatch between…