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Loralyn Mears

Loralyn Mears   June 27, 2018  
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Loralyn Mears

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Where I Live
Musings on work, life and love by a remarkable octogenarian. Born as a child of The Great Depression, she left the farm in Nebraska to dance with the stars on the hills of Hollywood then moved on up to The Big Apple to become a vital part of advertising’s Golden Age. There, she worked for some of the world’s greatest marketing agencies in the Swinging 60’s era of three martini lunches as a brilliant copywriter creating memorable ads and iconic taglines for perfumes that still run today. She ascended the ranks to become an executive, ultimately retiring as Revlon’s first female vice-president. Rita Grisman was a trailblazer. Here, with help from Loralyn Mears, she tells her story from The Tractor Years to The Cocktail Years and how she enjoyed her life just as she enjoyed her martinis – one sip at a time.

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