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Koray Odabasi

Koray Odabasi Updated April 16, 2019

Genre

Type
Non-Fiction

Book Listings

2018 version of Digital Marketing Strategies book made it to BookAuthority's best Digital Marketing books of all time!
koray

Author Details

Where I Live
Europe
Koray (pronounced as: core I) is the co-founder of SM Digital and UPdigital. He has been working in the field of digital marketing and serving global brands for almost 20 years.

As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds.

In such an environment, his book "Digital Marketing Strategies" emphasizes "Divide and Conquer" mentality, which focuses on providing tailored marketing messages to segmented audiences.

He gives speeches at conferences and at universities.

2018 version of Digital Marketing Strategies book made it to BookAuthority's best Digital Marketing books of all time!

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