Your book has been published. What do you do next?
Many new authors really don’t understand that they day their book has been published is not the day they begin planning their promotion. In fact, many new authors I’ve had contact with lately might not even think about doing any kind of promotion on release day. They’re contacting bloggers to set up a tour for a month or two after the release, in order to get the maximum exposure. When asked if they have shared their book on social media, the questioner is often greeted with a blank stare.
As a twenty-first century author, you should have already developed a social media presence. At the least, you should have a Facebook fan page, a Twitter feed, a Goodreads page, and have activated your Google + page. These are the best places to advertise your book. A blog is also good, not just for your books but also for you to discuss things that are important to you.
Let’s look at each social media site and what it can do for you.
Facebook fan page: this is where you can interact with your fans. Growth here is done by word of mouth, and it’s your word of mouth that will attract your first followers. As with all of your social media sites, you should be already active here. During the process of writing your book, going through all the pre-publication processes, revealing your cover, and finally the day arrives when you share with your fans that it’s available. You need to generate excitement and for that, you need to be excited during each step along the way.
Twitter is a mystery to many. You only have 140 characters to get your message across. Authors have always had difficulty with the concept of brevity in their writing. In fact, I’ve run across a few who literally are in shock that they can’t have long clips of prose they set into each tweet. Here’s a hint. Learn to make images through Microsoft Publisher or Canva or any of a dozen other photo creating programs to get all those words in. Pictures on tweets make an impression, and those pictures don’t count against the character count.
Mentioning Goodreads to too many authors lately gets a scratching of the head and a question to explain what this site is. Think a massive internet based library and you’re close. Explore the site, set up your author page, and begin to collect friends and followers. Many reviewers haunt Goodreads, looking for their next book to review. It can be yours, if you learn how to use the site right.
Google + wins the prize for the biggest mystery of all. Many authors, even those of us using it, have no clue what it’s really about. We can tell you that we can share our blog posts there. Pictures can be shared there too. It’s also fairly simple to create a mini post daily and put that out for your followers.
Perhaps the most important social media outlet you can have is a blog. This allows you to discuss the writing process, showcase your releases, and review books for other authors. This is a place where you can let your hair hang down and expound on how hard it is to get into your latest story, or shout out how you’ve just finished the tenth book in your series and can’t wait for it to be published.
Social media is your friend when it comes to getting your book known to the world. We no longer live in a place where authors are feted and booked into talk shows. Most publishers will let you know that you have to get yourself on one of those talk shows, and believe me it won’t be Today or Good Morning America. If you’re lucky, you might be featured for a whole ten minutes at a local station that might only stream on the internet. But that’s exposure, and we all need exposure.
So, don’t let your release day go by while you’re trying to book a spot on “Hot Blogger of the Month” that might or might not happen in the next month. Get out and spread the word on your own that the book you labored over for so long is now available.
After all, you are the best person to decide how to promote your book—you wrote it.
About the K.C. Sprayberry
Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.
She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story.
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