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  • Merca 2.0 (one of the leading tech magazines in Latin America) featured my Digital Marketing Strategies Book as "Excellent summary of digital marketing strategies".
    You can read the first chapter here:  https://www.amazon.com/dp/1793365865...
    Merca 2.0 (one of the leading tech magazines in Latin America) featured my Digital Marketing Strategies Book as "Excellent summary of digital marketing strategies".
    You can read the first chapter here:  https://www.amazon.com/dp/1793365865
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  • 2018 version of my "Digital Marketing Strategies" Book made it to Book Authority's best Digital Marketing books of ALL time!

    If you want to look inside and read the first chapter of the 2019 version, it is here:  https://www.amazon.com/dp/179336...
    2018 version of my "Digital Marketing Strategies" Book made it to Book Authority's best Digital Marketing books of ALL time!

    If you want to look inside and read the first chapter of the 2019 version, it is here:  https://www.amazon.com/dp/1793365865
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  • Michael James Finocchiaro is now friends with Koray Odabasi
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  •   Paula Hirtle reacted to this post about 1 month ago
    Hi everyone! Digital Marketing Strategies Book is FREE on April 18-19! Click to get it NOW:  https://www.amazon.com/dp/B07HWC9V4J

    Discover the 2019 version book that hit #3 on Amazon and selected to “Best Digital Marketing Books of All Time” by...
    Hi everyone! Digital Marketing Strategies Book is FREE on April 18-19! Click to get it NOW:  https://www.amazon.com/dp/B07HWC9V4J

    Discover the 2019 version book that hit #3 on Amazon and selected to “Best Digital Marketing Books of All Time” by Book Authority.
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  • Koray Odabasi added new listing Digital Marketing Strategies in Business & Economics
    DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. “DIVIDE & CONQUER” METHOD As of 2019, an...
    DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. “DIVIDE & CONQUER” METHOD As of 2019, an average consumer sees...
    DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. “DIVIDE & CONQUER” METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work more than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). 3. DIGITAL ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads (formerly AdWords) and Facebook Ads. You will find detailed information on how to structure your digital ad campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns. 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOTo help you get results, you will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books. Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!
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